Upcoming naija talent, stop waiting for a messiah to help your career, get up, get out and promote yourself. You have all the tools you need. U have direct access to your likely fan-base. Prepare, create and promote. Your success lies in your ability to plan and achieve. People keep talking about money being an issue. It costs NOTHING to put music on facebook, Twitter, Reverbnation etc. What else do u need 4 promo?
As people, we have this sad belief that people owe it to us to help us. In reality, nobody owes u shit. Successful men dont have 2 brains. If everybody was out here looking for help, who would help you?
Everywhere I go its "eLDee pls help my career"..I feel ur pain but I also believe that attitude is the reason why ur career is dulling.
You think its difficult to be an artist in Nigeria today? Ask tuface, Eedris, 2shots what they went through without these free tools. Now as a Nigerian artist you have DIRECT access to millions of people. Find an interactive way to engage people & sell
urself to them. Dont get caught up in the hype of Radio airplay as your ONLY means to promoting ur music, Radio is just a part of it.
Dont allow yourself to be exploited by people who ask for money to play ur music on radio, they're usually the ones that have no influence. Dont fall prey to those asking you to pay for "alaba-mix".
Alot of times people know ur song but they don't know u, weak promo strategy. The fact that u are getting heavy rotation on ONE radio station doesnt mean u've done all d work.
Lagos alone has over 20 stations. Spread out!! Money 2 record & make CDs is only an issue if u dont have a fund raising plan. Get a job, hustle, dont just sit there waiting
for a miracle. Tuface didnt start off
rich, neither did DonJazzy, neither did
9ice. And I dont think anybody "helped" them become millionaires. #GrindItOut.
There are proven steps to getting your music out there in Naija. If you follow the next few tips, you're well on your way...
1. Record a good song, Sample opinions from a bunch of people (friends & strangers alike) and be sure at least 60% or more like the song.
2. Prepare urself as a product. Work on your image and be sure ure "attractive" to the average person that comes across u or ur music.
3. Get ready to perform.
create performance routines, find an exciting way to deliver ur song to any
audience that will leave an impression
4. Create an EPK
(Electronic press kit) which includes
good photos, a bio and ur music. Make
sure its of a size that can be sent as an
email.
5. Once u are SURE ur song is good to go, make as many copies of ur CD as possible. I'd say at least 1,000 (Make sure ur CD art has ur info)
6. Create a myspace, twitter, facebook fan page, reverbnation and upload ur EPK to each of them including your song, photos, bio etc.
7. Make a list of radio
stations within ur reach. I advice that u
start with regional promo. Its easier to
manage. Nationwide can come later
8. Make a list of the nightclubs and places where music is played publicly within your reach. Again, regional promo is easier to manage.
9. Make a list of DJs and
Radio personalities within your reach.
10. Every entertainment journalist that has a column in a magazines or newspaper has an email address. Make a list of all of them.
11. Get all this lists you have compiled together and create a realistic timeline of how long it will take to contact everybody.
12. Create an email address and in the signature section, include all your twitter, fb, reverbnation info and link to your song.
13. Send ur EPK to every contact on your list that you can reach via email and start booking appointments for the ones u cant reach.
14. Get your CDs to all the Radio DJs, club DJs, bars, Night clubs, Radio stations, Radio personalities, and everyone on your list.
15. Start your online campaign, start building your fanbase by sending your music to people. Do everything in ur power for ppl to listen.
16. The goal is to get as many fans as possible, do whatever it takes to get people to listen to ur music. If people like it, u are good to go.
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